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Occasionally I launch off on a tangent expounding on the underperforming nature of so many local general aviation airports. I did so recently. I will again in the future. You can be sure of that much.
This is not to suggest I have a lack of respect for local airports. Not at all. In fact, I prefer them.
While there are about 500 towered airports in the United States, many of those fine fields are places I’d rather not go. Whether I’m flying my company car, a bright yellow and black C-152, my personal favorite the classic Piper Cub, or some variant of the general aviation family of aircraft, I’d just as soon not have to joust with Boeings and Airbuses in the traffic pattern or on the taxiway.
That’s not for me. I’m more of a non-towered airport kind of guy.
Jamie’s “company car.”
These airports don’t just have the potential to be more friendly and personal in their dealings with transient pilots and passengers, they’re also far more plentiful. The United States contains something on the order of 20,000 non-towered airports. We’re virtually awash in them. And yet, these are the very fields that typically get short shrift from their managing bodies.
There’s a reason for that. Several, in fact. But I’ll focus on the issue that has been the biggest stumbling block in my opinion. And that reason is simply this: Far too many non-towered airport managers don’t really understand what they have to sell.
There, I said it. Mostly because it’s true. You’ve no doubt noticed over the course of your own life that it is a poor salesperson who doesn’t understand the inventory he or she has to peddle to the public. One who doesn’t look for new opportunities to develop and market has lost the bulk of the potential their line of products or services has to attract new customers and clients.
If I were to guess, I would suggest a large percentage
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